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The Handbook of Creativity & Innovation in Business, 1 Ed.
◆Springer Handbooks セール開催中！：2025年4月27日(日)ご注文分まで
※上記表示の販売価格は割引適用後の価格です 出版済み 3週間でお届けいたします。 A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills Author: Rouxelle de Villiers Publisher: Springer ISBN: 9789811921827 Cover: PAPERBACK Date: 2023年08月 DESCRIPTION This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice. This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly. TABLE OF CONTENTS Part I: The Philosophy, Physiology & Psychology of Creative Intelligence.- A World Of Creative Intelligence.- The Human Brain: Cortex, Lobes, Neural networks and Problem Solved!.- Thinking Modes and Techniques.- Using a Metacognitive Model for Creative work.- Metacognitive Exercises that Develop Creative Intelligence.- How the brain creates problems - malfunctions, lapses, bias and prejudice.- Person: Personality, Affect, and Inventiveness.- Part II: The Process of Creative Endeavours.- Creative Thinking: Designed for Humans.- Creative Thinking, Problem Solving and Ideation Tools.- Design Thinking as a Problem Solving Tool.- Elegance of Expression - Aesthetics, Genesis and Persuasion.- Intention to Create Meaningful Creative Outcomes: Tenders, bids and client pitches.- Idea Testing and Selection.- Part III: Highly Innovative Organizations, Creative Leadership & Genii.- The Creative Organisation.- A Climate for Creative Endeavors.- Entrepreneurship & Intrapreneurship.- Highly Innovative Organizations: Entrepreneurs, Intrapreneurs, Teams & Crowds in Partnership.- Creativity and Leadership.- Nurture the Genii: Possibilities.- Index.
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