Strategic Writing
◆Taylor & Francis セール開催中!:2024年5月26日(日)ご注文分まで
※上記表示の販売価格は割引適用後の価格です 出版済み 3-5週間でお届けいたします。 Multimedia Writing for Public Relations, Advertising and More Author: Hendershot, Angie (The University of Kansas, USA) / Loewen, Lisa (The University of Kansas, USA) / Marsh, Charles / Guth, David W. (University of Kansas, USA.) / Short, Bonnie Poovey Publisher: Taylor & Francis ISBN: 9781032461052 Cover: HARDCOVER Date: 2024年03月 DESCRIPTION Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. TABLE OF CONTENTS Introduction: How This Book Works?SECTION 1: Strategic Writing?1A: Introduction to Strategic Writing 1B: The Importance of Good Writing 1C: Research, Planning and the Writing Process 1D: Writing for the Web 1E: Writing for Social Media 1F: Writing for Audio and Video 1G: Strategic Design 1H: Integrated Marketing Communications 1I: Ethics and Strategic Writing?1J: Diversity and Inclusion in Strategic Writing 1K: Persuasion and Strategic Writing 1L: The Law and Strategic Writing?1M: Jobs in Strategic Writing?SECTION 2: Strategic Writing in Public Relations?2A: Introduction to Public Relations 2B: Social Listening in Public Relations 2C: Social Posting 2D: Blogs 2E: Podcasts 2F: Websites?2G: News Releases 2H: Announcement News Releases 2I: Feature News Releases 2J: Promotional News Releases?2K: Media Alerts 2L: Pitches 2M: Video News Releases and Direct-to-Audience Videos 2N: Digital Newsrooms and Media Kits 2O: Backgrounders 2P: Fact Sheets 2Q: Photo Opportunity Advisories 2R: Newsletter and Magazine Stories 2S: Annual Reports 2T: Speeches?SECTION 3: Strategic Writing in Advertising?3A: Introduction to Advertising 3B: Strategic Message Planners?3C: Audience Personas 3D: Creative Briefs 3E: Social Media in Advertising 3F: Print Promotions 3G: Audio Advertisements 3H: Video Advertisements 3I: Digital Advertisements 3J: Radio and TV Promotions 3K: Public Service Announcements??SECTION 4: Strategic Writing in Sales and Marketing?4A: Introduction to Sales and Marketing 4B: Social Media in Sales and Marketing 4C: Content Marketing??4D: Social Media Calendars 4E: Proposals and Marketing Communications Plans 4F: Mobile Messages 4G: Sales Messages 4H: Fundraising Messages 4I: Collateral Materials?Appendixes?A: A Concise Guide to Punctuation B: A Concise Guide to Grammar C: A Concise Guide to Style D: Tips for Oral Presentations???? 最近チェックした商品
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