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Hispanic Market Power
◆Taylor & Francis セール開催中！：2024年6月23日(日)ご注文分まで
※上記表示の販売価格は割引適用後の価格です 出版済み 3-5週間でお届けいたします。 America’s Business Growth Engine Author: Mizrahi, Isaac Publisher: Taylor & Francis ISBN: 9781032392318 Cover: PAPERBACK Date: 2023年05月 こちらの商品は学校・法人様向け（機関契約）のオンラインブック版がございます。 オンラインブックの価格、納期につきましては弊社営業員または当ECサイトよりお問い合わせください。  DESCRIPTION The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. TABLE OF CONTENTS Part I - Fundamentals of The Hispanic Market. 1 - Is Your Brand Ready For the 2030 Census? 2 - When It Comes to Multicultural Marketing, Doing Nothing Has a Cost. 3 - The End of Total Market - It’s Time To Try A New Approach. 4 - Why Are Some Marketers Still Lost In Translation? 5 - Every Brand Is Already Involved In Hispanic Marketing. 6 - The Path For Growth Is Towards The Multicultural Youth. 7 - The Six Learnings Every CEO Needs to Understand. Part II - Myths & Barriers. 8 - Seven Myths About Hispanic Marketing. 9 - Is Marketing In Spanish Still Relevant to Hispanics? 10 - Don’t Suffer Multicultural Myopia. 11 - Diversity Equity And Inclusion And Multicultural Marketing Are Not The Same. 12 - Seven Reasons Why Your Multicultural Marketing Plans Didn’t Work. 13 - If You Want Your Hispanic Marketing To Fly High, Upgrade To Business Class. Part III - The Minority-Majority Shift - The Impact on Business. 14 - Two Decades That Will Change America. 15 - The Surge Of Multiracial Families. 16 - The Tech World Faces A Reboot. 17 - It’ Time For a New Script in Hollywood. 18 - For Sports Marketing It’s Game On. 19 - Multicultural Segments Top The Music Charts. 20 - For the Health And Wellness Industry, It’s Time For A Check-UP. 21 - Multicultural Consumers Faced Distinct Challenges During Covid-19 Crisis. 22 - The Future Tastes Like Change. 23 - Diverse Consumers Are Changing The Grocery Retail Business. 24 - The Large Role of Multicultural Small Businesses. 25 - For the Ad Business, A Much-Needed Relaunch. Part IV - The Right Approach To Your Hispanic Opportunity. 26 - Hispanic Marketing In Nine Steps. 27 - The Advertising Implementation Dilemma. 28 - The Hispanic Market "Long Tail". 29 - Multicultural Marketing Investments Deserve A New Resource Allocation Methodology. 30 - How to Find The Right Creative Approach. 31 - The Multicultural Communications Challenge.&n 最近チェックした商品
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