Fusion for Profit
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How Marketing and Finance Can Work Together to Create Value Author: Jagpal, Sharan (Professor of Marketing, Rutgers Business School and president of Strategic Management & Marketing Consultants, Professor of Marketing, Rutgers Business School and president of Strategic Management & Marketing Consultants) / Jagpal, Shireen Publisher: Oxford University Press USA ISBN: 9780195371055 Cover: HARDCOVER Date: 2008年11月
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